Mail Connected to run Suzuki cross-platform campaign

Mail Newspapers, the publisher of the Daily Mail, has signed a commercial tie-up with Suzuki, which will feature "reader appraisals" of the car brand running across Weekend magazine and Mail Online.

Suzuki SX4: Daily Mail campaign will feature reader appraisals of the model
Suzuki SX4: Daily Mail campaign will feature reader appraisals of the model

The ads will run for four weeks, highlighting the effectiveness of the Suzuki SX4.

Suzuki is an existing commercial partner of Mail Newspapers, but both parties believe this latest press tie-up is a "perfect" fit for both parties.

The ads have been forged from Mail Newspapers’ customer research, so Mail readers will be "describing how much they enjoy being at the wheel" and "how the vehicle fits perfectly into their lifestyles".

The cross-media deal for the Suzuki SX4 was brokered by Gemma Abrahams, senior planner at media agency Nexus/H, and Lena Arbery creative, solutions strategist at Mail Connected –Mail Newspaper’s commercial unit.

A competition will also be run as part of the campaign, featuring the creation of a microsite showcasing the car.

The SX4 press and digital campaign runs from tomorrow (September 24) for four weeks.

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