Merrill Lynch targets rich via luxury yacht mag

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360 Degrees: Merrill Lynch Wealth Management and Yachting Partners International launch magazine for the super rich
360 Degrees: Merrill Lynch Wealth Management and Yachting Partners International launch magazine for the super rich

Merrill Lynch Wealth Management and superyacht brokerage house Yachting Partners International have partnered to launch a magazine for the super-rich called 360 Degrees.

Ten thousand copies of the biannual magazine will be sent out free to YPI customers and distributed to prospective customers worth more than £30m each, from October.

The magazine is created by Progressive Customer Publishing, a division launched by consumer and business publisher Progressive Media last year, and will not carry advertising.

It will offer a blend of superyacht market insight, industry interviews and high-end luxury and lifestyle features, complemented with exclusive wealth management analysis and thought pieces from Merrill Lynch.

Merrill Lynch targets rich via luxury yacht mag 360 Degrees

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