James Hilton, chief creative officer, AKQA

Why I like this

So this is it. My last writing about things I've seen on YouTube. To my reader, I would like to give thanks for their interest over the past six months, and for the single Tweet my hard work generated. To Campaign and YouTube, I would also like to say thank you, but also sorry for consistently ignoring your brief. I can't help it. It's genetic.
During my intermittent tenure in this slot, I've always tried to find stuff that's new(ish), or at least had a low view count that was rising fast. For this one, though, I've chosen one of my all-time favourites. It already has a respectable view count, but nowhere near where it should be, in my opinion.

It is one of the gems of the internet that has only been possible because the web exists. A thing of unparalleled joy that makes YouTube great. This is, and I use this word in all its grandeur, brilliant.

And for no other reason than a flimsy science connection, I leave you with this: One hydrogen atom says to the other hydrogen atom: "I think I've lost an electron." The other hydrogen atom says: "Are you sure?" And the first hydrogen atom replies: "Yes, I'm positive."
Thank you. And goodnight.

This article was first published on Campaign YouTube

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