Coke Zero calls open auditions for global campaign

Be the first to comment
Coke Zero: invites dancers to apply for global campaign
Coke Zero: invites dancers to apply for global campaign

CokeZero.com is inviting consumers to participate in an open audition to become a dancer in its upcoming global ad campaign.

Consumers will have the opportunity to win a "starring role" in a forthcoming ad by uploading their audition videos to www.cokezero.com/makeitpossible throughout October. The winner will be selected next month.

The dance audition is being held following Coke's partnership with Jon M Chu, the director of online web series 'The Legion of Extraordinary Dancers', in which consumers were invited to submit new dances for a previous campaign, resulting in the creation of a dance move called "The Toe Tappy".

The current audition asks consumers to submit their own version of the dance to be used in a new international marketing campaign.

Jonathan Mildenhall, vice president, global content excellence, Coca-Cola, said: "We recognise that some of the best performances can come from the most unexpected places, which is why we're taking out casting call outside of traditional venues and allowing anyone with a gift and ambition to share their vision with us.

"We are surrounded by tales of possibility every day, and, as a brand, we feel fortunate that we can harness the brilliance that comes from our consumers to highlight the great potential that exists in the world."

Last week, Coke unveiled a global marketing campaign to support its sponsorship of the London 2012 Olympic and Paralympic Games. The ad will feature a track written by music producer Mark Ronson.

Follow @LoullaMae_ES on Twitter

The ad will feature a track written by music producer Mark Ronson.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published