Müller recruits cartoon characters for £20m campaign

Be the first to comment
Müller: ads will star Yogi Bear, the Mr Men characters, and Muttley
Müller: ads will star Yogi Bear, the Mr Men characters, and Muttley

Müller Dairy is to roll out a £20m brand campaign featuring famous animated TV characters, including Yogi Bear, the Mr Men and 'Wacky Races' character Muttley.

The campaign is centred on the idea of  ‘stirring a little bit of Wünder’ into life. The ads, by TBWA, carry the strap ‘Wünderful stuff’ and show a grey cityscape transformed into a world of ‘bright colours, rainbows and unicorns’.

The 90-second TV ad will debut during Saturday’s first 'X Factor' live show on ITV1. It will be supported by activity across video-on-demand, outdoor, online, print, cinema, social media and point-of-sale.

‘The aim of the campaign is to get consumers to sit up and take notice,’ said Lee Rolston, marketing director at Müller Dairy.

Meanwhile, Yeo Valley is to unveil a £2.5m campaign during The X Factor. Continuing last year’s ‘rapping farmers’ theme, it will launch a single by a boy band named The Churned.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published