In association with
Campaign Work, Thursday, 06 October 2011 10:30AM
The 60-second spot, "the bull", by 180LA, launched on YouTube after a teaser on Facebook.
It was written by Dave Horton and art directed by Matthew Woodhams-Roberts, and directed by Stacy Wall through Imperial Woodpecker.
The campaign also includes print, online and mobile activity.
This article was first published on Campaign Work