VO5 'pageant' by Euro RSCG

The community in the teaser film are holding an annual pageant where the younger men compete in front of their peers.  

The story of what occurs unfolds through a series of online, video and community sites and TV, where finally it is revealed when one of the men uses VO5 to stand out from the crowd and his life and the community around him is changed for ever.  

The aim is to promote community discussion on the brand’s Facebook page and YouTube channel as the campaign develops.