Weetabix 'Weetakid' by BBH

The app highlights the importance of a good diet. The game, designed by Yum Yum London, sees users take control of Weetakid, a yellow creature whose magical world has been robbed of all its energy by the Evil Eater, the galaxy’s villain. Weetakid and his sidekick Nibbles, voiced by Brian Blessed.

An AR illustration printed on the back of Weetabix will enable kids to feed their Weetakid character. Weetakid is available for download free from the Apple App Store and can be played on iPhone, iPad and iPod Touch. It was created by Felipe Guimaraes and Lambros Charalambous.