Appointment to view: Behind the scenes of the Velvet 'tissue zoetrope' ad

Be the first to comment

Toilet tissue brand Velvet has used its own product as a canvas in its new ad campaign. Here's a look behind the scenes that reveals how it was created.

The ad features 3,000 individually cut paper frames, made from real Velvet toilet tissue, combined with stop-frame animation.

Short-film and animation director, Geoffroy de Crecy, worked with a large team to cut out individual images, which were then layered up to create a scene.

A digital storyboard was first created and then transferred to the tissue paper by hand.

The ad shows toilet paper unravelling, with a tree theme throughout the animation to highlight the brand's promise to plant three trees for every one they use.

The ad was created by Fallon London and ran from 1 October. A digital media campaign will follow the week commencing 7 November. 

Velvet 'Luxury for you' by Fallon London

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published