Carat tops Recma rankings for new business

By Sophie Maden, campaignlive.co.uk, Friday, 14 October 2011 11:55AM

Carat has today been named the top-ranking UK media agency for new business in the Recma league tables, beating MediaCom and MEC into second and third respectively.

Tracy de Groose: managing director of Carat

Tracy de Groose: managing director of Carat

The Recma agency league is designed to track the development and performance of media agencies.

A total of 15 UK media agencies were ranked according to criteria across four categories: competitiveness, momentum, resources, and client profile.

Each agency’s pitch performance, market-share growth, quality of clients and digital resources over the past three years were also assessed.

Tracy de Groose, managing director of Carat, said: "We are extremely proud to top the RECMA league as the rigorous criteria reflect the multifaceted nature of Carat’s business – of which almost half is now in non-traditional areas.

"The accolade recognises how Carat is using media in new and diversified ways to deliver business value to clients."

The results were the first under Recma’s new criteria, which now include billings growth, as well as international co-ordination and geographical coverage for its global results.

Follow Sophie Maden on Twitter @Sophie_Maden


RECMA Qualitative Evaluation
Agency 2011 rankings
  Sep Apr
Carat  1 2
MediaCom  2 1
MEC  3 5
Mindshare  4 4
MPG  5 9
OMD UK+MG OMD  6 3
Zenith Media + Optimedia  7 6
Vizeum  8 7
PHD incl Rocket  9 8
UM  10 10
Starcom + MediaVest  11 11
Arena  12 12
Walker M. Colombus  13 14
Maxus  14 13
Initiative  15 15

This article was first published on campaignlive.co.uk

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