Out and About 14 October

In this week's Out and About, we visit the Help for Heroes day at GMG Radio, drop in on Ocean Outdoor's The Art of Outdoor Digital Competition and join Freya at the MOBOs.

  • Smooth Radio

    Smooth Radio

  • Smooth Radio

    Smooth Radio

  • Smooth Radio

    Smooth Radio

  • Ocean Outdoor

    Ocean Outdoor

  • Ocean Outdoor

    Ocean Outdoor

  • Freya

    Freya

  • Freya

    Freya

  • Freya

    Freya

  • Freya

    Freya

  • Freya

    Freya

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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