RKCR/Y&R scoops £10m digital radio ad task
The radio industry is to launch a £10 million ad campaign to promote all forms of digital radio as part of a strategic shift away from focusing its marketing on the DAB format.
Rainey Kelly Campbell Roalfe/Y&R, a BBC roster agency, will take a lead role on the campaign.
It is understood that the initial campaign will seek to raise awareness of the benefits of digital radio and is part of a co-ordinated initiative from the BBC, the commercial radio industry and the digital radio marketing body, Digital Radio UK.
The campaign will start at the beginning of December and is expected to span TV, radio, newspapers, magazines and online.
There has been heated debate over whether the radio industry will be ready to switch over to digital by 2015, but this week, the Culture Minister, Ed Vaizey, said the deadline "still has an important purpose".
Rajar figures for the second quarter of 2011 show that 26.9 per cent of all radio listening is through a digital platform.
This article was first published on campaignlive.co.uk
- Head Of Communications - PR and Digital Ball & Hoolahan £80,000 p.a., London (Greater)
- Marketing Manager - Retail Advertising Ball & Hoolahan £50,000 p.a., South East England
- CONTENT QA - GERMAN SPEAKING Live Recruitment £15000 - £18000 per annum + Benefits, Birmingham
- WEBSITE ASSISTANT - ARABIC SPEAKING Live Recruitment £14000 - £16500 per annum + Benefits, Birmingham
- MIDDLEWEIGHT 3D DESIGNER - EVENTS Live Recruitment Negotiable, Hertfordshire
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Black horse returns in new Lloyds Bank campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Geometry Dubai hands over Cannes Grand Prix amid controversy
- Aston Martin appoints WPP to global marketing account
- Ogilvy & Mather's radio work for Dove 'reduces Cannes jury to tears'