Betfair 'casino in your living room' by Big Al's Creative Emporium

The campaign, set to run for 12 weeks, will be broadcast in three European countries – the UK, Sweden and Denmark.

Created by Big Al’s Creative Emporium, the ads see the former rugby and cricket stars rudely awakened by a Las Vegas-style boxing compère, who has entered their homes with a troupe of glamorous dealers to announce the arrival of Betfair’s new casino.