Victor Sahate joins AnalogFolk as ECD

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Victor Sahate: appointed as AnalogFolk's first executive creative director
Victor Sahate: appointed as AnalogFolk's first executive creative director

AnalogFolk has appointed Victor Sahate as its first executive creative director.

Sahate joins from Syzygy, where he held an equivalent role. He will now oversee AnalogFolk's 12-strong creative department, working on a client list that includes Seat, Malibu, Cancer Research UK and Sony Ericsson.

AnalogFolk has been without a lead creative figurehead since July 2009, when its creative partner, Matt Hardisty, left to join Mother.

Bill Brock, the founder of AnalogFolk, said: "Our focus on making and marketing innovative experiences that create value for people and brands becomes even clearer and more ambitious with Victor on-board."

Sahate had been at Syzygy for just over a year, working on campaigns for Mazda and Mercedes-Benz.

He said: "It's amazing to join AnalogFolk at such an exciting time. I was attracted to the agency's vision regarding the importance of creating value through interaction."

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