In addition to the film, four video interviews will be released with characters from it – the runner's boyfriend, grandparents, girlfriends and dog – each talking about how the protagonist affects their lives. The campaign will be seeded to Nike’s running community via Facebook, Twitter and YouTube. 

The campaign is a collaborative creative effort between Wieden & Kennedy Portland and Wieden & Kennedy São Paulo. It was written by Dylan Lee and Icaro Doria, art directed by Guillermo Vega, and directed by Glue Society through Park Pictures.

This article was first published on Campaign Work

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