Starbucks 'interactive shop fronts' by BBDO Toronto

Campaign Work, Wednesday, 26 October 2011 02:04PM

To launch the My Starbucks Rewards programme, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver.

Starbucks 'interactive shop fronts' by BBDO Toronto + Blast Radius

Starbucks 'interactive shop fronts' by BBDO Toronto + Blast Radius

The initiative, by BBDO, Blast Radius and The Media Merchants, allows users to reveal rewards by touching gold stars in an animated interface on the display.

The programme will reward regular customers for their frequent visits.

Blast Radius developed the concept in creative partnership with BBDO, while The Media Merchants provided the interactivity and installation of the storefronts.

This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs