Campaign Work, Friday, 28 October 2011 12:09PM
The ad was filmed during a live performance at a food festival. It will air on TV and in cinemas, and will be supported by outdoor and experiential work, with a custom-designed "Yes You Can" van travelling around the country.
Visitors to the Clover Lighter fan page on Facebook can meet the members of the choir and enter a competition.
The work was created by Vicky Maguire and Jay Marlow, and directed by Jake Nava through Cherry.
This article was first published on Campaign Work