Three 'drops' by Wieden & Kennedy

The work is the first by W&K for the brand since winning the business earlier this year and is a precursor to a large integrated brand campaign scheduled to break in 2012.

The work, created by Toby Allen and Jim Hilson, includes two TV commercials, "drops" and "explosions", and will be supported by press, print, digital, radio and out-of-home activity in the run-up to Christmas. 

It was directed by Charlie Crane through Knucklehead. Sound was by 750mph and post-production was by Finish.

Credits

Senior brand manager
Agency                                 
Executive creative directors
Creative directors
Account director
Production
Director
Producer
Post-production                                          
Post-production facility
Lead Flame artist
Online producer
Sound
Sound engineers

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