Burton's runs Cadbury Fabulous Fingers push

Burton's Foods is rolling out a soap-opera-themed ad drive to promote its Cadbury Fabulous Fingers sub-brand.

Cadbury: Fingers ad will again use puppet characters
Cadbury: Fingers ad will again use puppet characters

The TV campaign, the first for Fabulous Fingers, uses the Cadbury Fingers puppet characters, this time with a tongue-in-cheek take on 80s soap operas such as Dallas.

The ads feature a wealthy US family who are hiding a "seductive secret", which is revealed at the end of the ad. The campaign breaks on Friday.

Stuart Wilson, chief marketing officer at Burton’s Foods, said the drive is intended to expand the brand into weekend treat occasions.

Fabulous Fingers launched last month. The biscuits combine an outer layer of Cadbury milk chocolate with an inner layer of white chocolate and a biscuit finger.

Follow John Reynolds on Twitter  @johnreynolds10

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published