Locog 'London 2012 Festival' by McCann London

The ads, by McCann London, use the tagline "London 2012 is coming your way" and feature images from across the UK. They are united by the "pink ribbon" motif, which appears to advance through the landscape.

The campaign encourages people to plan events at www.london2012.com/festival. It was written by Chris McDonald and art directed by Matt Statham. The principal photographer was Jason Hawkes and the retoucher was Loveurope.