Golfer Rory McIlroy fronts Santander savings campaign

Santander is rolling out a new TV ad starring its latest brand ambassador, US Open-winning golfer Rory McIlroy.

Santander: signs Rory McIlory as brand ambassador
Santander: signs Rory McIlory as brand ambassador

The campaign, which launches on Sunday 6 November, will promote the Spanish bank's new fixed rate savings bond, which offers customer three years interest upfront rather than on maturity.

In the ad, created by Engine, Northern Irish golfer McIlroy is seen attempting playing a chip from an almost impossible angle, to emphasise the unusual nature of its Upfront Interest Bond product.

The campaign is the first to feature McIlroy since Santander signed him on a multi-million pound deal in September. Its previous ads have starred long-term brand ambassadors Lewis Hamilton and Jenson Button, including its most recent campaign which launched the new tagline "Driven to do better".

Matt Hall, head of savings at Santander, said: "[The product is] designed to give customers more control over their money at a time when we know they really need it.

"Customers will be able to spend their upfront interest on whatever they like, maybe a holiday, Christmas shopping or even reinvest it to put it to work immediately."

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Brexit reaction: Ad industry rocked by UK vote to leave EU
Shares0
Share

1 Brexit reaction: Ad industry rocked by UK vote to leave EU

Senior figures from across the UK's advertising industry have reacted with shock and dismay after the country voted to leave the European Union.

Just published