Google 'good to know' M&C Saatchi

Created by M&C Saatchi, the campaign runs across print, poster, online and digital escalator panels.

The ads feature stick men characters asking each other questions.

One of the ads tells readers to create a robust password when using the internet, drawing on inspiration from Shakespeare plays such as Hamlet.

Glue Isobar created the online work and digital outdoor panels.

It was written by Curtis Brittles and art directed by Will Bates.

Media planning and buying was handled by OMD and Essence. The production company was Across the Pond.