Lea & Perrins 'a dash makes all the difference' by M&C Saatchi

As part of it, the sauce company will decorate railway stations across the UK with print ads featuring the words "LEAsagne", "Spaghetti BoLEAgnaise" and "ChilLEA Con Carne", with the line: "Enrich the flavour by adding a dash of Lea & Perrins Worcestershire Sauce while cooking."

The ads aim to help consumers understand the benefit of using Lea & Perrins in cooking.