It debuted with a 60-second spot on ITV and Channel 4 during Emmerdale and Beeny’s Restoration Nightmares. A series of ten- and 30-second versions will also air. The work was created by Mother and directed by Ric Cantor through Outsider.

Elizabeth Fagan, the Boots marketing director, said: "Women really do make Christmas happen and, this year, that’s what we want to celebrate."

This article was first published on Campaign Work

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