Creativebrief unveils new agency procurement site

Creativebrief is re-launching its digital intermediary offering, which allows marketers to seek out, directly contact and manage their relationships with marketing agencies.

creativebrief: launches agency management site
creativebrief: launches agency management site

On www.creativebrief.com, clients will be able to use a central dashboard to review the latest industry work, send RFIs via a "briefcase" tool, and interact with agencies.

The website has been designed and developed by Natural Graphic.

However, the organisation, under newly-promoted managing director Charlie Carpenter, will continue to offer face-to-face consultancy services to clients.

Tom Holmes, founder and chairman of Creativebrief, said: "The mission from day one was to make a complex and saturated agency market more accessible.

"As recession continues to bite, brand and procurement teams need to find a more efficient way of sourcing marketing services whilst ensuring they continue to work with the best partners and avoid a drop in the quality of their communications."

The intermediary is believed to be currently working with clients including Desperados, RSA, Heineken, and IHG.

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