Waitrose 'school of magic' by BBH

The 90-second TV ad, the first work by Bartle Bogle Hegarty for the brand since winning the business, first aired last Saturday during The X Factor.

Smith prepares her original classic Christmas cake before the camera moves to Blumenthal, who shows off his mince pies with pine-scented sugar.

At the end of the spot, viewers are invited to interact with an augmented reality experience. Using a blippar app, users get further access to Smith and Blumenthal content.  

The ad was created by Kimberley Gill and Mareka Carter, and directed by Siri Bunford through Knucklehead. Post-production was by The Mill.

Credits

Marketing director
BBH creative team
BBH creative director
BBH producer
BBH team manager
BBH team director
Production company
Director
Producer
Post production
Colour grading
Flame
Editor/editing house
Sound

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