Campaign Viral Chart: GTA V speeds to the top of the table

By Ben Hall, campaignlive.co.uk, Friday, 11 November 2011 09:00AM

The trailer for Rockstar's latest 'Grand Theft Auto' game, GTA V, shot to the top of the viral chart this week, racking up a further 198,813 shares to add to its all-time total, now more than 500,000.

GTA V: trailer takes top with 198,813 shares this week

GTA V: trailer takes top with 198,813 shares this week

The trailer has been shared the most on Facebook (492,580 times) and has featured in more than 650 blog posts across the web.

Last week's most shared video, Microsoft's "productivity future vision", which was created in-house, fell to fourth in this week's chart, with 130,000 less shares in the past seven days.

GoPro's "the HD hero" lifted itself into second position from fourth with nearly 50,000 shares this week.

Dermablend's "go beyond the cover" viral, featuring Lady Gaga's friend – the tattooed Ricky Genest – held steady in third position, gaining 40,580 more shares this week and taking it to an all-time total of 443,044. 

 The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere during the past seven days. Ads launched more than 30-days ago are not included.


1. Rockstar 'Grand Theft Auto V' by Rockstar

198,813 shares this week

All time: 507,775 shares


2. GoPro 'the HD hero' by Simply Zesty

44,931 shares this week

All time: 196,568 shares

3. Dermablend 'go beyond the cover' by Tuxedo

40,580 shares this week

All time: 443,044 shares


4. Microsoft 'productivity future vision' by Microsoft

38,172 shares this week

All time: 233,098 shares


5. New Zealand Transport Agency 'legend' by Clemenger BBDO

32,589 shares this week

All time: 188,124 shares


6. Activision 'Official Call of Duty: MW3 launch trailer' by Deutsch

27,885 shares this week

All time: 201,942 shares


7. Rip Curl 'the full experience' by Time-Slice Films

25,580 shares this week

All time: 27,139 shares


8. Electronic Arts 'Need For Speed: The Run' by Kirshenbaum Bond Senecal & Partners

21,888 shares this week

All time: 26,804 shares


9. Microsoft 'Kinnect effect' by Twofifteenmccann

16,826 shares this week

All time: 52,191 shares


10. Nike 'love the game' by Wieden & Kennedy New York

2,778 shares this week

All time: 64,121 shares

This article was first published on campaignlive.co.uk

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