Stella Artois launches Christmas-themed packaging and ads

Stella Artois is launching limited edition primary and secondary festive packaging and updating its marketing to tap into its heritage as a lager crafted originally for Christmas.

Stella Artois: celebrates its Christmas roots
Stella Artois: celebrates its Christmas roots

A TV advertising campaign, created by Mother, will break today (14 November) with 30 and 40 second spots running until 26 December. 

Social and digital media activity will reinforce and promote Stella Artois' Christmas proposition and link to a free download of 'Under the Christmas Star', an eight-track album of classic seasonal favourites, re-imagined as a 60's Jazz LP.

The limited edition packs will run across Stella Artois and Stella Artois 4% and for the first time, a special 440ml limited edition Christmas can will be available.

James Watson, Western European marketing director at Stella Artois, said: "Stella Artois is renowned for its discerning and pioneering brand activity, and this combination of exclusive packaging, high-profile advertising support and the innovative album download will ensure that Stella Artois is the top choice for beer consumers this Christmas."

Originally crafted for Christmas, Stella Artois takes its first name from the Latin for star.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published