John Lewis TV ad passes 1m views online

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The John Lewis 2011 Christmas ad has now racked up more than one million views online, just days after its TV debut.

The ad, created by Adam & Eve, which shows a boy counting down the days to Christmas so he can give his parents a present, passed the one million-mark last night (15 November), boosted by US viewers.

In a novel move, the ad, which is set to The Smiths' song 'Please Please Let Me Get What I Want', covered by singer-songwriter Slow Moving Millie, was placed on YouTube and Facebook last Friday, before its first TV appearance around ITV1's 'The X-Factor'.

A number of spoofs have already appeared of the ad, which are also going viral. One is based on horror film 'The Shining', while another gives the ad a different ending, using the famous scene from the film 'Se7en', where Brad Pitt's character is presented with his wife's head in a box.

John Lewis' Christmas 2010 effort, featuring the Ellie Goulding track 'Your Song', has received 462,642 hits on the video-sharing site in the past 11 months.

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