Schweppes calls ad review

By Anne Cassidy, campaignlive.co.uk, Thursday, 17 November 2011 08:00AM

Schweppes, the Coca-Cola-owned soft drinks and mixer brand, is talking to agencies about its £4 million advertising account.

Schweppes: talking to agencies

Schweppes: talking to agencies

Mother, a Coca-Cola roster agency, last created work for the brand more than a year ago.

Schweppes has contacted agencies and is briefing shops this week with a view to holding a pitch for the business before Christmas.

Mother was appointed by Schweppes in 2005, six years after Coca-Cola acquired the company, to work on a "rebirth" of the brand.

The brand’s last major ad campaign launched in summer 2010 and featured a suburban middle-class family. In the tongue-in-cheek spots, the fortysomething couple deals with extraordinary events in a casual, offhand manner.

In the first execution, their daughter brings a leopard home to keep as a pet. In a later ad, the family experiences an alien invasion.

The campaign ran alongside the brand’s multimillion-pound collaboration with Diageo, called "Together for a Better Summer". The activity promoted mixing Diageo products such as Pimm’s, Smirnoff and Gordon’s gin with Schweppes tonic, Schweppes lemonade and Coca-Cola.

Schweppes brands include Abbey Well water, as well as its main brand mixers, lemonade and cordial variants.

This article was first published on campaignlive.co.uk

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