Emirates to review FIFA sponsorship over Blatter race row

Emirates is reviewing its sponsorship of FIFA while other leading sponsors have failed to publicly support embattled president Sepp Blatter in the wake of his comments about racism in football.

Underfire FIFA President Sepp Blatter
Underfire FIFA President Sepp Blatter

The Dubai-based airline is one of FIFA’s six official partners and is concerned that its brand has been tarnished by Blatter’s remarks and the outrage they have caused.

The row erupted following comments by Blatter which seemed to suggest that racism was an issue that should be settled on the football field.

Blatter told  news channel CNN: "There is no racism [on the field], but maybe there is a word or gesture that is not correct. The one affected by this should say this is a game and shake hands."

Blatter's comments prompted a flurry of outrage and have been condemned by prime minister David Cameron and David Beckham, among others. The government's minister for sport Hugh Robertson called for Blatter to stand down.

Emirates, which also sponsors Arsenal Football Club, is now considering not renewing its sponsorship beyond the Brazil World Cup.

Speaking to the Daily Mail, Emirates vice-president Boutros Boutros said: 'We are seriously thinking about not renewing our partnership with FIFA beyond 2014. We don't get into politics but we believe the situation with FIFA went beyond an internal problem and became much bigger.'

Meanwhile another key Fifa partner, Adidas, failed to publicly support Blatter this morning and issued a strong statement denouncing racism in sport.

A spokesperson said: "Adidas doesn’t discuss its sponsorship arrangements as these are confidential. But our position is very clear. Adidas is totally opposed to racism in football and in fact any sport at any level."

The other four key partners are Coca-Cola, Visa, Hyundai/Kia and Sony.

Coca-Cola has publicly come out and said that it is not planning to review its sponsorship of FIFA.

Coca-Cola said: "We do not tolerate discrimination of any kind. We have also confirmed that we are not reconsidering our sponsorship with FIFA."

A Visa spokesperson said: "As a global company operating in more than 200 countries around the world, Visa is opposed to racism in any form."

Blatter has claimed his comments had been misunderstood.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published