CALM 'the silence is killing us' by BMB

The men featured in the shots, including E4’s Fonejacker Kayvan Novak and the world-champion beatboxer Faith SFX, have been captured mid-sentence as if they are getting something off their chest.

The campaign promotes the launch of the CALM helpline and text service in London.

It was written by Joe Bruce and art directed by Kate Baker. The photographer was Josh Cole.