ITV 'Text Santa' by ITV Creative

The aim is to raise awareness and money for those most vulnerable during the festive period. ITV Creative worked alongside Lambie-Nairn and Aardman Animations on the campaign.

The first phase of it kicks off on 26 November, with a call to action featuring celebrities launching on 3 December. The animated characters will also take over ITV idents from 10 December.

Lambie-Nairn developed the brand identity for the campaign, both on and off air.