Success of connected TV is no longer 'myth and magic', says ITV's Knight

"Connected success" for TV is not "myth and magic' and can be proved now, according to according to Gary Knight, ITV commercial content director.

Gary Knight: commercial content director at ITV
Gary Knight: commercial content director at ITV

Speaking at the IAB Video Engage conference yesterday (24 November) in London, Knight said that TV and online together could drive ROI "amazingly".

He said: "Video advertising will become one of the most dominant ad formats, but we can't rest on our laurels. It has to grow, beyond its brand building power."

He stressed that the "glorious empire of TV" was not in decline and the "data barons" will not "usurp"  "this king" who was in good health.

He added: "TV is consumers' electronic shop window, but now it will get more power to unleash to every platform, every consumer, at every hour per day."

Follow Sarah Shearman on Twitter @shearmans

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published