Honda 'The Experiment' by Wieden & Kennedy London

Played in Chrome, Firefox or Safari, The Experiment challenges players to create a chain reaction by placing a set of pop-up windows in sequence.

Each video window contains an object that interacts with those around it to create hundreds of possibilities and combinations. At the end of six levels, users get the opportunity to create their own chains to challenge their friends.The destination hub is on YouTube.

W&K collaborated with B-Reel, the production company behind the groundbreaking Wilderness Downtown launch for Arcade Fire, on the project. It was created by Lisa Jelliffe and Kirsten Rutherford.

Credits

Producer
Creative directors
Interactive creative directors
Designer
Creative technologist
Executive creative directors
Project manager
Community manager
Planner
European communications manager, Honda Motor Europe
Head of European marketing, Honda Motor Europe
Music
Production company

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