Yorkshire Water in search for agency

By Matt Williams, campaignlive.co.uk, Thursday, 01 December 2011 10:55AM

Yorkshire Water has called a review of its £2 million creative and media accounts.

Yorkshire Water: behind the 'one million green fingers' volunteering initiative

Yorkshire Water: behind the 'one million green fingers' volunteering initiative

The utilities company has issued a statutory tender for the work, with agencies required to submit their interest in the activity by 14 December.

Yorkshire Water is looking for a single agency to provide creative, brand strategy, digital strategy and development ideas, working closely with its in-house communications team. The agency will also be required to handle media planning and buying and event support activity.

The successful shop will hold a contract for an initial two-year period, with an option to extend the agreement for a further 12 months.

Yorkshire Water has previously used its in-house marketing team to oversee the majority of its campaigns. However, it has also worked with agencies, including the Leeds-based Principles Agency, on a project basis.

Recent marketing activity has included the "one million green fingers" CSR initiative.

This article was first published on campaignlive.co.uk

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