John Lewis highlights price-match promise

John Lewis has reacted to Debenhams' Big Gift Event sale this weekend with press ads highlighting its 'Never knowingly undersold' commitment to price-match its high-street competitors.

John Lewis: Christmas 2011 ad campaign
John Lewis: Christmas 2011 ad campaign

As Christmas shopping gets into full swing, John Lewis is running a national print campaign in papers including The Times, with a headline: "If our competitors have a sale, we have a sale".

The creative, by Adam & Eve, says John Lewis, "will be price-matching a competitor's brand event from today until Sunday".

Any item included in the rival's sale will be price-matched by John Lewis.

Debenhams is currently running a Big Gift Event sale until Sunday, offering up to 30% off throughout the store.

In addition, John Lewis is attempting to lure customers into its stores by offering 20% off cashmere and coats.

Major retailers are all slashing prices on winter clothing to clear the amount of stock that has accumulated as a result of the unseasonably warm weather.

ollow Matthew Chapman at @mattchapmanuk

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published