EasyJet enters mobile arena with 'Speedy Booking' app

Low-cost airline easyJet is launching its first mobile app, which enables consumers to search and book fares through their smartphone.

easyJet: launching mobile app
easyJet: launching mobile app

The app, called 'Speedy Booking', has been developed by agency VCCP and launches this week. It is free to download for the iPhone and Android smartphones, from the iTunes Store and Android Market respectively.

The app allows users to make bookings both for standard and flexi-fares, add luggage and speedy boarding, check flights and manage bookings.

Consumers will be able to book flights across 580 European routes through what easyJet claims is the 'fastest -airline app'.

Peter Duffy, marketing director of easyJet, said the app will also be ‘invaluable’ in times of disruption, referencing last winter’s snow crisis, as it will give passengers access to ‘all the information they need, as well as having the ability to change their flights in seconds’.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published