Gü 'give in to Gü Christmas' by DDB UK

The TV and online ads, created by DDB UK, are the second phase of the "Give in to Gü" initiative, which launched in May.

The ten-second TV spot shows a fridge full of Christmas dinner ingredients, before homing in on Gü’s Christmas range.

It was written by Oli Rimoldi and Sigrid Egedal, and directed by thirtytwo though Pulse Films.