Government reveals £50m cut to health campaigns adspend

Be the first to comment
Smokefree campaign: adspend slashed
Smokefree campaign: adspend slashed

Spending on public health advertising has been slashed by £56m since the coalition Government came to power last year.

In response to a parliamentary question from Labour MP David Crausby yesterday, Conservative health minister Simon Burns revealed that the Government spent £60.3m on health ads in 2009/10, compared to £4.2m in 2010/11.

The Conservative party and Liberal Democrats formed a coalition Government in May 2010, replacing the Labour Party in power.

Anti-smoking ads had one of the biggest decreases in spend, falling from £14.6m in 2009/10 to £1.1m in 2010/2011, while healthy living campaign Change4Life dropped from £9.2m to £1.6m.

Spend on ads in line with the national dementia strategy was cut by a £1m to £600,000.

A number of issues have dropped completely off the agenda, having being supported by multi-million campaigns, to receiving no support in the coalition Government's first year.

These include sexual health/teenage pregnancy, social care/social worker recruitment, and drugs, which had previously spent £7.7m, £3m and £1.4m respectively.

There was also zero spend on ads for alcohol misuse by the Department of Health over 2010/11, in comparison to £3.3m in the previous year, and £4.8m for 2008/09, when the DOH had run campaigns in partnership with the Home Office.

By comparison, Drinkaware has continued to run its drinks-industry funded 'Why Let Good Times Go Bad' campaign aimed at young people.

One of the few drives to have witnessed a spending rise year on year was the cancer signs and symptoms campaign.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published