Global Radio in stand-off with industry over DAB coverage
By Maisie McCabe, campaignlive.co.uk, Thursday, 08 December 2011 10:40AM
Global Radio, the owner of the Heart and Capital networks, is refusing to carry the radio industry's latest campaign promoting digital radio, as the row over local DAB funding continues.
Last week, Digital Radio UK, the industry body charged with promoting digital radio, and the BBC launched a two-year, £10 million campaign by Rainey Kelly Campbell Roafe/Y&R to push digital platforms.
The campaign is running across BBC radio, stations owned by GMG Radio, Bauer Media, Absolute Radio and a range of digital broadcasters, as well as Guardian News & Media newspapers, Bauer Media-owned magazines and BBC TV.
Global Radio will not run the campaign in what is believed to be a stand against ongoing issues surrounding the roll-out of local DAB transmission to around 90 per cent of the coverage of FM.
It is the third time Global Radio has refused to carry a campaign promoting digital radio due to issues around local and regional DAB.
The industry is currently negotiating the terms of an agreement that will allocate the estimated £25 million cost of building the local transmitters between the commercial radio industry, the BBC and the Government.
Last month, the Global founder and executive president, Ashley Tabor, said he had spent "all year" raising the issue of coverage with the BBC without a resolution.
Both Global Radio and Digital Radio UK declined to comment.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Account Director [Telco] - Superb Agency off Oxford Street Fill Recruitment Ltd to £55k with great benefits, Off Oxford Street
- Propositions Marketing Manager Harvey Nash £35000 - £40000 per annum, Walsall
- Paid Social Manager Lipton Fleming £32000 - £42000 per annum + excellent benefits, London
- Events Marketing Manager Stopgap £40000 - £50000 per annum, London
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart