Boots rolls out personalised promotions at till

Boots is ramping up its Advantage Card loyalty offer by giving customers personalised promotions at the point of purchase.

Boots: to offer customers personalised promotions at the till
Boots: to offer customers personalised promotions at the till

The retailer has been rolling out new technology across 2,500 nationwide stores over the last four weeks in order to deliver the personalised push to its 16.8 million Advantage Card holders.

Boots claims it is aiming to help customers during harsh economic times by offering personalised offers in the form of a voucher that is generated at the till.

Boots marketing director Elizabeth Fagan said the scheme had been put in place because customers "want offers and promotions to be more relevant to them as an individual".

Other retailers innovating with technology at the till include Sainsbury's, which gives customers a voucher when they check out, that refunds the price difference if the branded goods cost less at Asda or Tesco.

Price data instantly checks whether the prices at Tesco and Asda are cheaper and includes up-to-date promotions in rival supermarkets.

Follow Matthew Chapman at @mattchapmanuk

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published