Ogilvy & Mather wins £300m global Philips business
By Matt Williams, campaignlive.co.uk, Tuesday, 13 December 2011 12:00PM
Philips, the electronics giant, has appointed Ogilvy & Mather as the lead creative agency on its £300 million global advertising account.
The agency picked up the business following a final shootout against TBWA. DDB, the previous incumbent on the account, was eliminated at an earlier stage.
O&M, which ran the pitch out of its London office with contributions from international partners, will now be responsible for overseeing all strategic and creative integrated communications for Philips across the globe. The work will put a strong emphasis on innovation and digital activity.
DDB had been the incumbent on Philips' creative account since 2001, during which time it had created a number of award-winning campaigns.
This included the "carousel" and "parallel lines" online films, which won Cannes Grand Prix in 2009 and 2010 respectively.
More recently, the network oversaw Philips’ "obsessed with sound" campaign, which was fronted by Liam Gallagher and aimed to promote the brand’s audio range.
Earlier this year, Philips also ran a separate review of its media planning and buying account. The business was eventually split between Carat and MPG Media Contacts.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Digital Designer Gemini Search £30000.00 - £35000.00 per annum + good benefits, City of London
- Digital Senior Account Manager fishtank £38000 - £40000 per annum, Maidenhead
- Brand Strategist - Consumer Technology Aquent Competitive salary, Central London
- Digital Account Manager ADLIB £25000 - £35000 per annum, Reading
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity