Starcom MediaVest Group scoops $600m global Novartis media

Starcom MediaVest Group has rounded off the year by picking up the $600 million (£384 million) media account for drug giant Novartis from MEC.

Novartis: drug manufacturer's headquarters in Basel, Switzerland
Novartis: drug manufacturer's headquarters in Basel, Switzerland

The account, which includes over-the-counter medicines including Tixylix, Savlon and anti-smoking product Nicotinell, is worth £9m in the UK, according to Nielsen.

The global account is expected to be run from Starcom MediaVest Group’s London office. The Publicis-owned agency will take on the business in April.

In a statement, Novartis said: "After an extensive evaluation and careful consideration, we can confirm that Novartis has selected Starcom MediaVest Group (SMG) as our new global media agency. While we are not remaining with GroupM, we appreciate the relationship we have had with them over the past several years."

The review of the account kicked off in April this year. In October, the drug company shortlisted Starcom MediaVest Group and the incumbent, following the elimination of fellow shortlisted agency Initiative.

Novartis, which is headquartered in Basel, Switzerland, has three other businesses called Pharmaceuticals, Vaccines and Diagnostics, and Sandoz Generics, a global supplier of generic medicines that are produced after a popular medicine's patent has expired.

In 2008, Novartis consolidated its US media planning and buying into MEC after moving its business from sibling agency Mindshare in a global realignment.

Follow Mark Banham on Twitter @Banham72

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published