hires Adam & Eve to £6m creative account

By Alex Brownsell,, Tuesday, 20 December 2011 03:30PM has hired Adam & Eve to its £6m creative account, amid a strategic re-evaluation which will see it return to its brand heritage of "value" and "last-minute booking". hired Adam & Eve to £6m creative account hired Adam & Eve to £6m creative account

In recent years, the travel and entertainment company has focused on positioning its site as an "online entertainment portal", most recently with its 'Stories Start Here' pan-European ad campaign.

However, with the rise of last minute-style group booking website, the brand is keen to return to its roots as a website of choice for last-minute travel booking.

Adam & Eve, which has won the account from Karmarama, will be responsible for developing a new brand vision and creative direction for across Europe from next year.

Kathy Maxwell, head of brand & PR at, said: "[Adam & Eve will] support us on the new vision and direction for the brand. [The agency] stood out because of their creative and integrated solution to our pitch brief as well as a team fit that is perfect for us."

Tammy Einav, board director at Adam & Eve, added: " is an iconic brand, we are very proud to have this opportunity to re-assert their unique positioning in the travel market."

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