Tetley's revamps ITV4 idents in £5m push

Tetley's has refreshed its ITV4 idents to support the brand's redesign as part of a £5m campaign that will see the ale on ITV4 for 47-hours every week.

The revamped idents use the strapline "Tetley's sponsors Real Men's TV". The idents feature characters in a range of situations that bring the brand's personality to life through light-hearted, humorous conversations.

David Scott, customer marketing director for Tetley's brewer, Carlsberg UK, said: "Tetley's is currently enjoying one of the largest marketing campaigns in the ale sector and the impact on sales speak for themselves.

"Tetley's is currently the only national ale brand to outperform the on-trade ale market, so this campaign is not only supporting the brand, but also the wider beer category and licensees."

The ITV4 campaign follows the announcement that Tetley's has partnered with Help For Heroes as their official beer, which aims to raise more than £100,000 for the charity in 2012.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published