Direct Line recruits guest comics for TV ads

Insurance brand Direct Line has unveiled a new series of guest comedians to appear in its ongoing TV ad campaign starring funny man Chris Addison.

Direct Line: Chris Addison stars in insurance brand TV ads
Direct Line: Chris Addison stars in insurance brand TV ads

The RBS Insurance-owned brand has launched an ad featuring 'Smack the Pony' actress Doon Mackichan and former 'Green Wing' star Darren Boyd.

The pair play a married couple opposite Addison, who is informing them that Direct Line is offering a 30% "introductory discount" on home insurance and a further 20% saving for booking online.

Direct Line moved away from its long-running animated red phone and mouse ads last January, as it sought to position itself as a "straightforward" insurer. Ads, by M&C Saatchi, feature 'The Thick of It' actor Addison as a Direct Line representative speaking to customers who are confused by the simplicity of its products.

Separately, Churchill, also owned by RBS Insurance, rolled out a new £50m marketing campaign starring actor Martin Clunes.

The ads show Clunes becoming the owner of a new, animatronic version of the Churchill nodding dog.

The two travel together on a Triumph motorbike and sidecar through the English countryside, helping out neighbours in trouble.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published