Google+ hits 2.6m UK visitors, 66.7m worldwide

Google+, the search giant's latest attempt to succeed in the social space, received 2.6 million unique visits in the UK in November last year, according to the first UK-specific traffic data from comScore.

Google+: recorded 2.6 million unique visits in the UK in November
Google+: recorded 2.6 million unique visits in the UK in November

The figures, which do not include visits via mobile, show that Google's recently launched social networking site ranked the UK as the seventh-highest country in terms of monthly visitors, close behind Japan, but falling some way short of Euro territories France and Germany, and emerging markets Brazil and India.

Worldwide traffic for the site in November was 66.7 million unique visitors, with 14.7 million of those coming from the top territory, the US.

Google+ recorded its second-highest traffic from internet users in India for that period, with 4.3 million unique visits, followed by Brazil with 3.6 million uniques, Germany with 3.4 million and France with 3.4 million.

Its UK traffic is still a long way from rivalling Facebook, however, with that site receiving 32.3 million unique visits in November. Twitter, meanwhile, received 8.7 million uniques for the same period, according to comScore.

Google+ launched in September last year as the search giant moved to secure its place among rivals in the burgeoning social media space. It expanded the service to brands in November.

At its last public count in October 2011, Google claimed to have 40 million users of the social network worldwide.

However three months later, analyst Paul Allen was widely reported after predicting Google+ had 62 million users, and was achieving a rate of new signups of 625,000 per day

Google has recently started to roll out a new search homepage, as part of ongoing design changes to its services and products, to create a brand consistency online.

Countries with largest Google+ audience (in millions)

Google+ audience  

Location Total unique visitors (000) In millions
  World-Wide 66,756 66.7
1 United States 14,739 14.7
2 India 4,260 4.3
3 Brazil 3,626 3.6
4 Germany 3,382 3.4
5 France 3,361 3.4
6 Japan 2,637 2.6
7 United Kingdom 2,587 2.6
8 Canada 2,562 2.6
9 Turkey 1,826 1.8
10 Spain 1,596 1.6
11 Italy 1,274 1.3
12 Russia 1,240 1.2
13 Poland 1,064 1.1
14 Mexico 1,002 1


Follow Sarah Shearman on Twitter @Shearmans

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published