Webuyanycar.com voted 'most irritating ad'

Webuyanycar.com's musical ad campaign has been named the most irritating in the UK, in Marketing's annual poll.

Webuyanycar.com: voted 'most irritating ad' in 2011
Webuyanycar.com: voted 'most irritating ad' in 2011

According to the survey, conducted exclusively for Marketing by TNS, 49% of respondents found Webuyanycar.com’s ads – complete with the sonic motif "any ... any ... any" – was voted the most irritating ad of 2011.

The brand’s head of marketing, Paul Coulter, declined to speak to Marketing, but a spokeswoman defends the ad. "I don't think anyone could forget webuyanycar.com. Our ad using our infamous sonic brand trigger has helped us become the most recognised car buyer in the UK," she said.

It inherits the crown from two-time winner Gocompare.com, which topped last years ‘Irritating Ads’ poll with 59% of respondents citing it as the most irritating.

Jackpotjoy.com, with its campaign fronted by Barbara Windsor, finished in joint second place in the survey alongside price comparison website Confused.com. Meanwhile, Halifax’s campaign featuring staff singing in a choir was voted the fourth most irritating ad of the year.

To view the full list, view the this year's feature.

The survey was conducted by TNS from 1 to 5 December among 1027 adults aged 16-64.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published