Campaign Viral Chart: Vinnie Jones BHF ad comes in 'hard and fast'

By Ben Hall, campaignlive.co.uk, Friday, 13 January 2012 08:55AM

Vinnie Jones' ad for the British Heart Foundation, which premiered on the web before its TV debut, is the most-shared video this week with more than 53,000 shares across Facebook, Twitter and the blogosphere.

Vinnie Jones: tops this week's viral chart in British Heart Foundation ad

Vinnie Jones: tops this week's viral chart in British Heart Foundation ad

The ad by Grey London features the British "hardman" Jones performing CPR to the beat of 'Stayin' Alive' by The Bee Gees.

Staged CCTV footage of a thief in an electrical shop, promoting LG's "slimmest-ever TV", was the second-most-shared, with 38,578 mentions across the social web in the past seven days.

Coca-Cola has another ad in the top 10, featuring a 100-year-old man, ranking fourth and ahead of its entry last week, which is now in eighth position.

The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.

Ads launched more than 30-days ago are not included.


1. British Hearth Foundation 'hard and fast' by Grey London

53,129 shares this week

All time: 72,601 shares


2. LG 'smart thief caught on cam' by Y&R Amsterdam

38,578 shares this week

All time: 51,186 shares


3. GEICO 'Maxwell the pig returns' by The Martin Agency

31,048 shares this week

All time: 54,265 shares


4. Coca-Cola 'the secret to happiness' by McCann World Group

20,032 shares this week

All time: 32,825 shares


5. LG 'fashion industry exposed' by They Amsterdam

19,255 shares this week

All time: 59,198 shares


6. Nitro Circus 'Nitro Ciircus the movie trailer' by Red Bull Media House

18,153 shares this week

All time: 82,176 shares


7. Shamwow 'schticky' by Kaplan Thaler Group

14,847 shares this week

All time: 17,224 shares


8. Coca-Cola 'superheroes' by Ogilvy and Mather Spain

10,992 shares this week

All time: 24,336 shares


9. Google 'zeitgeist 2011' by Whirled

10,238 shares this week

All time: 542,973 shares


10. ESPN 'shake on it' by Wieden+Kennedy

6,055 shares this week

All time: 9,768 shares

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs